Miyako Island Product Development Support PROJECT 2024: Resort Wedding Goods & Ideas Contest—Announcement of Results 1
Miyako Island Wedding Goods and Services Idea Contest: Results Report
Miyakojima Chamber of Commerce and Industry (Miyakojima City, Okinawa Prefecture; Chairman: Yasushi Nemume), in collaboration with Miyakojima City and the Okinawa Resort Wedding Association (a general incorporated association), held Miyakojima’s first-ever “Resort Wedding Goods and Ideas Contest” from August 1 to October 10, 2024.
This contest aims to develop wedding products and services that utilize materials and culture unique to the Miyako Islands, with the goal of fostering the development of a sustainable tourism industry. Entrants ranged from local manufacturers and wedding industry professionals to high school students, and there were also numerous entries from outside the prefecture. The judging panel consisted of members ranging in age from their teens to their 50s, and the evaluation criteria included “utilization of local resources,” “sustainability,” “storytelling,” and “marketing potential.” Ultimately, outstanding entries were selected from a total of 43 submissions.
Review Results
13 judges
1st Place in Category A (Miyakojima Mayor's Award)
Gifts and Merchandise Category (wedding favors, small gifts, handmade items, etc.)
First Place
Recipe No. 18: Mild DressingMs. Hana Nosugi
■Overall Story
○ Background of Product Idea Development
・Effective Use of Non-Standard Vegetables
This is expected to lead to further effective use of non-standard vegetables grown on Miyako Island.
While we already see many creative ways to market fruits like mangoes and papayas—such as processing them into purees or selling them pre-cut—when it comes to vegetables like island shallots and bitter melon,
It still seems to me that there aren't many products sold in processed form.
By turning them into a dressing, you can make the most of the nutrient-rich island vegetables that have soaked up plenty of sunlight
You can fully enjoy it.
・Contributions to the SDGs
In addition to making effective use of the irregularly shaped vegetables mentioned above, we use seed paper containing the seeds of the ingredients we used
Not only does this help increase greenery and reduce carbon dioxide, but it also allows for the reuse of paper that would otherwise be discarded, as well as plants
It can provide added value, such as the joy of growing [...].
Using the latest seed paper has generated a lot of buzz and raised awareness of “Eco Island Miyakojima”
It leads to improvement.
・To help people feel a closer connection to Miyako Island
By turning it into a condiment—like salad dressing—that people use in their daily lives, it keeps Miyako Island close to their hearts even after the wedding.
You'll be able to feel it.
In addition, by using the seed paper from the packaging to grow local vegetables and fruits, we can achieve long-term
"Miyako Island," a place full of memories, can become a part of my everyday life. That's why I want to go back to Miyako Island again.
This creates an opportunity to encourage people to think in this way and opens up the possibility of future economic benefits.
■Components of the Proposal
1) Who will use or benefit from the proposal?
2) Period, time, and timing of the proposal's implementation and use (When)
3) Materials to Be Used in the Proposal and Details of the Services (What)
A dressing made with non-standard island vegetables and fruits grown on Miyako Island.
The packaging includes seed paper containing the seeds of the ingredients used in the dressing, and
Guests and the bride and groom can enjoy the flavors of Miyako Island right at their homes.
The target audience consists of couples planning a resort wedding on Miyako Island and newlyweds with ties to Miyako Island.
Bride and Groom. Please consider these as wedding favors for guests attending the ceremony or as commemorative gifts for your parents.
ku.
The ingredients used in the dressings are seasonal fruits and vegetables.
Example)
June–August: Mangoes
July–September: Passion Fruit
July–September: Dragon Fruit
July–August: Pineapple
August–October: Shikuwasa
All Year Round: Papaya
4) Location where the proposal will be used
家
5) How will the proposal be utilized, used, and applied?
6) Price
Sold individually or in sets of 3.
900 yen per item (cost price: 600 yen)
3 items for 2,500 yen (cost price: 1,700 yen)
Other shipping and handling fees: 1,500 yen; profit: 300 yen / 800 yen