[Survey on the Okinawa Anniversary Market and Anniversary Requests]: Okinawa Resort Wedding Association
[Survey on the Okinawa Anniversary Market and Anniversary Requests]: Okinawa Resort Wedding Association
*We will provide the summary data from the “Okinawa Anniversary Survey Report”—which will be compiled and analyzed—to the businesses that participated in this survey at a later date. We hope you will find this information useful for your facility’s marketing and service improvements.
The Okinawa Resort Wedding Association (ORWA), a general incorporated association, is working to brand Okinawa Prefecture as a “sanctuary for lovers” and is implementing various initiatives each year with the goal of hosting 30,000 weddings annually by 2030.
Last year’s satisfaction survey conducted by our association revealed that approximately 80 percent of those who held wedding ceremonies or photo weddings in Okinawa were repeat visitors, indicating that returning to Okinawa is a strong motivator for holding a wedding there. While demand for small weddings and photo weddings has become well-established, accommodation facilities and other businesses in the prefecture are seeing an increase in inquiries regarding “proposals and anniversaries.”
Our association has launched an “Anniversary Concierge” service designed to meet the needs of customers planning proposals and celebrating anniversaries, and we are committed to turning these customers into lifelong clients to achieve our goals.
Therefore, we will strengthen our collaboration with lodging and dining establishments and work to help them “reduce the burden of handling special occasions” and “increase average spending per customer.”
We hope you will understand the purpose of this survey and appreciate your cooperation.
■Estimated time: Approximately 5 minutes or less (9 multiple-choice questions and 1 essay question).
■ Please share your thoughts on the survey with the staff on-site.
To everyone who responded to the survey,
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Guidelines for “average customer spend” and “budget range” at other restaurants:
You can find out the market average for how much additional budget (optional fees) other stores typically charge per event for proposals and wedding anniversaries. -
A Shared Understanding of "Challenges" and "Solutions" in the Field:
You can gain insight into industry trends—such as the challenges other facilities face (including staff shortages and the complexity of coordination) and the types of external partnerships they seek (such as automated arrangements or planning services). -
Trends in "Staging": In addition to cakes and bouquets, you can check out the latest trends to see what kinds of decorations and photography needs are on the rise right now.
We will provide feedback on the data above!
Your facility's information will be managed in accordance with our association's information management rules by designated members of the secretariat only, and will not be disclosed to any external parties.
What Is the Anniversary Concierge Service?
Operated by the Okinawa Resort Wedding Association (ORWA), this is a B2B2C (association, venue, customer) model that benefits all three parties.
The Three Pillars of Our Business
1. Online Consultation and Agency Services (Partner to Our Customers)
When couples are planning a proposal or an anniversary celebration, online searches alone have their limits. Our association’s concierges will conduct a consultation with you online (via LINE or Zoom) and propose **“the perfect accommodations, restaurants, and event plans for the two of you”**.
2. Reducing the Burden on Facilities (Facility Partners)
For lodging facilities and restaurants, coordinating the details of small surprises is time-consuming and places a burden on the staff on the ground.
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What the Association Does: We handle everything on your behalf, from meetings with clients to arranging flower bouquets and cakes, to coordinating the event details.
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Responsibilities of the facility: All we have to do is provide hospitality on the day based on the “finalized instructions” we receive from the association.
3. Building a Brand as a “Sacred Site”
Instead of letting it end with a one-time wedding, we’ll create a cycle of repeat business—from romantic dates in Okinawa and marriage proposals to the first anniversary (paper anniversary) and fifth anniversary (wood anniversary)—so that couples will think, **“Let’s consult that concierge in Okinawa again for our next anniversary.”** This will elevate Okinawa as a whole to a “sacred destination for couples’ anniversaries.”
★Benefits of This Project ★
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Couples: Even surprises in unfamiliar places can be pulled off successfully and with peace of mind thanks to professional support.
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Accommodations and Restaurants: You can attract high-spending anniversary customers with minimal effort, while also boosting customer satisfaction.
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Okinawa as a whole: We can attract “lifetime customers” who will visit the prefecture not only for their weddings but also for every major milestone in their lives thereafter.
The Role of the Okinawa Resort Wedding Association (Providing Expertise)
To run this business, we don’t just handle the logistics—the following professionals are available to assist you online.
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Listening Skills: Draw out the "true desires" that even customers aren't aware of.
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Styling Skills: Understand the strengths of hotels and restaurants and facilitate the best possible matches.
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Understanding Trends: They are well-versed in Instagram-worthy decorations and the latest surprise elements.
Inquiries regarding this matter
Okinawa Resort Wedding Association
2-3-15 Matsuyama, Naha City, Okinawa Prefecture 900-0032
RKS Secretariat, Contact: Uechi
Email:[email protected]