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Miyako Island Product Development Support PROJECT 2024: Resort Wedding Goods & Ideas Contest

Miyako Island Product Development Support PROJECT 2024

Resort Wedding Goods & Ideas Contest (Open to Entries from Across Japan and Around the World)

[Purpose]

We will revitalize Miyako Island’s tourism industry and develop attractive products and services by leveraging local resources. By capitalizing on Miyako Island’s reputation as a resort wedding destination, we aim to further utilize local products and services and pursue the development of sustainable new offerings. Our goal is to bring outstanding products, services, and ideas to market and enhance customer satisfaction.

[Contest Categories]

  1. Gifts and Merchandise Category

    • Intended for: Wedding favors, small gifts, handmade items, etc.
    • Award: Chamber of Commerce and Industry President's Award—50,000 yen
    • You can submit ideas on an equal footing, even if they're just ideas.

  2. Wedding Services Division

    • Applicable to: Ceremony and honeymoon services, experiences, dining services, etc.
    • Award: Miyakojima City Mayor's Award—50,000 yen
    • You can submit ideas on an equal footing, even if they're just ideas.

    Ideas to Consider:

    • Handmade Items (Accessories, Candles, Resin Crafts, Leather Crafts, Embroidery, etc.)
    • Gifts, Small Gifts, Design & Art, Cosmetics, Eco-Friendly Items, Traditional Crafts
    • Experience Gifts (Miyakojima Herbs, Marine Activities, Wellness, Salt Making, Soap Making, Ryukyu Attire, Starry Sky Photos)
    • Unrealized ideas are also acceptable (presented via storyboards or instructions).

[Schedule]

  • August 1: Call for Submissions: Products, Services, and Ideas
  • October 10: Application Deadline
  • October 20: Review Committee
  • First half of November: Winners Announced
  • November 22 and 23: Announcement of Award Winners @ Industry Festival

[Contest Entry Requirements]

  • Incorporate stories into products, services, and ideas (using the four-part narrative structure or the 5W1H framework, etc.)
  • That it reflects the image of Miyako Island
  • The use of Miyako Island's local resources
  • The content must be sustainable
  • Content that appeals to couples

*We can also provide AI-powered recommendations!

Required Proposal Items:

  1. Utilization of Miyako Island’s Local Resources, or Examples of Such Utilization
  2. Reflecting the image of Miyako Island
  3. Clearly define the usage scenarios (when, where, and how)
  4. The appeal of the proposal (which leads to added value. For example, cutting out a heart shape from a 100-yen loaf of bread and selling it for 200 yen)

【How to Enter the Contest: There are two steps】

  1. Step 1: Application to Participate: This is to indicate your intention to participate. Please fill in the planned activities and your contact information.

    • Application FormApply from
    • Required Information: Name, contact information, details of the planned work, format of the proposal (PDF or photos and text), and scheduled submission date and time

    *Submit a separate application for each product, service, or idea

  2. Step 2: Submit a Proposal: Submit your proposal using the provided form by the deadline

    • Submission Deadline: October 10, Reiwa 6
    • Submission Method:
      1. Submit the Product, Service, and Idea Presentation Sheet (Word)
        • Content: Names of products, services, and ideas; 5W1H descriptions; offering prices; pricing structures; sales periods; supply systems; text and photos
      2. Files smaller than 5 MB should be sent by email ([email protected]）
      3. For files larger than 5 MB, use services such as GigaFile or Firestorage, and send the URL via email.
    • Format of the Proposal (Excel, Word, or a printed PDF filled out by hand)
      ■Click here to download the Excel file
      ■Click here to download the Word file
      ■Click here to download the PDF file

(: (: (: (: (Example of an application:):):):):):)

  • Merchandise Name 1: Mango in Love
  • Sample Content for "Mango in Love" (5W1H)：
    • When: July
    • Who: Couples planning a resort wedding on Miyako Island
    • Why: To share a sense of happiness with our guests
    • What: Mango Gift Set with Heart-Shaped Cutouts
    • Where: Party Venue
    • How: A QR code is included in the mango box, allowing you to watch a video message of thanks
    • Price: 20,000 yen per item (10,000 yen for the product, 5,000 yen for shipping and handling fees, and 5,000 yen profit)

Other Examples

  • Title: Falling in Love Under the Allamanda

    Creating a photo wedding spot in the middle of a sugarcane field
     
  • Title: Bougainvillea in Love with Red Sweet Potatoes
    Small gifts featuring the bougainvillea, Miyako Island’s official flower, as a motif

    Flower meanings: "Passion," "Charm," "You are full of charm"… Because it is a climbing plant that twines around everything in sight, it possesses the power to attract people, and the sweetness of the red sweet potato intensifies expressions of love.

The image above was created using ChatGPT.

 

You can view the case studies here.

Miyako Island Product Development Support PROJECT 2024: Resort Wedding Goods & Ideas Contest Case Studies

 

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[Review]

  • Judges: Wedding service providers, resort hotels, etc. (5–10 people)

  • Evaluation Criteria：

    1. Utilizing Local Resources
    2. Sustainability
    3. The Appeal of the Story
    4. Reasonableness of the Pricing Structure
    5. The Judges' Motivation to Sell

  • Scoring: 10 points per item

[Awards]

  • Gifts and Merchandise Category: Miyako Island Chamber of Commerce and Industry President's Award—50,000 yen

  • Wedding Services Division: Miyakojima City Mayor's Award—50,000 yen

  • Okinawa Resort Wedding Association Award: 30,000 yen

    *We provide support for collaboration with and sales of award-winning products and services from wedding vendors.

[Organizers and Co-organizers]

  • Organized by: Miyako Island Chamber of Commerce and Industry
  • Co-sponsored by: Okinawa Resort Wedding Association, Miyakojima City
  • Sponsorship: Irabu Chamber of Commerce and Industry, Miyakojima Tourism Association

[Contact Information]

  • Miyako Island Chamber of Commerce and Industry(Itokazu, Nakasone, Sunakawa)
  • Email：[email protected]
  • Phone: 098-072-2779