[Repost] Call for Applications: Participating Businesses for the Reiwa 5 Couple Anniversary Tourism Program (Open to non-members of the Okinawa Resort Wedding Association)
Repost
Call for Applications: Participating Businesses for the Reiwa 5 Couple Anniversary Tourism Program
(Open to non-members of the Okinawa Resort Wedding Association)
1. Business purpose
To encourage people to celebrate milestone life events—such as weddings—in Okinawa, we will promote Okinawa as a destination by utilizing the web and social media to disseminate information about Okinawa tourism products, such as resort weddings; participating in domestic events; and hosting resort wedding fairs overseas. The goal is to establish Okinawa’s image as a special destination for commemorative occasions and to enhance its quality as a tourist destination.
2. Period of implementation of the project
Thursday, April 20, Reiwa 5 – Friday, March 15, Reiwa 6
3. Details of the project implementation
1) Production of brand imagery (such as still images) and informational materials for Okinawa resort weddings, as well as their effective dissemination and promotion
2) Conducting domestic promotional activities (hosting fairs in Yokohama and Osaka)
3) Implementation of overseas promotional activities (hosting a fair in Taiwan; exhibiting at a wedding fair in Hong Kong)
4) Information Dissemination (Publishing industry roundup articles, providing information on social media)
5) Implementation of measures to strengthen reception capabilities (holding liaison meetings on Miyako Island, Ishigaki Island, and Okinawa Main Island)
*Please note that the fair may be canceled due to the spread of COVID-19.
Please click here for more information.
The application form is provided below.
https://bit.ly/40SoBtT
4. Details of Participation
Based on the details of this project, the business operator’s responsibilities in carrying out the project are as follows:
1) Cooperation in allowing the use of your company's facilities for brand image photography (we will pay the usage fee)
2) Participation in Domestic Trade Shows: There is no fee for exhibiting at trade show booths. *See Note 1.
3) Participation in Overseas Trade Shows: Booth rental fees are free. *See Note 1.
4) Participate in an online consultation session—free of charge
5) Handling media inquiries regarding the content of this project’s branding website
Official website https://beokinawa-couple-anniversary.jp/
It will be posted there. *See Note 2.
5. Requirements for Participating Businesses
1) Respond to the prefectural statistical survey by the deadline
2) When exhibiting at domestic or international trade shows, announce the event on your company’s website and social media.
3) Actively cooperate with media inquiries and provide information regarding the company's own content
4) Cooperate in disseminating information about the content created for this project via the company’s social media accounts and blog
5) If exhibiting at a trade show, promptly cooperate with the follow-up survey.
6) Establish channels for “online consultations” (URL, phone, email, social media, etc.)
Accordingly, we are seeking businesses in Okinawa Prefecture to actively participate in this project by exhibiting at the Okinawa Resort Wedding Fair and providing information for our website.
Note 1) Regarding Domestic and International Trade Shows
1) Exhibition Booth Layout (A total of 10 to 15 booths are planned; each company may apply for up to one booth)
2) Date and Venue
① Okinawa Resort Wedding Fair in Yokohama
Date and Time: September 9 (Sat) and 10 (Sun), Reiwa 5
Location: Takashimaya Rose Hall (tentative)
② Okinawa Resort Wedding Fair in Osaka
Date and Time: September 2 (Sat) and 3 (Sun), Reiwa 5
Location: Breeze Plaza, Umeda, Osaka
③ Okinawa Resort Wedding Fair in Taiwan
Date and Time: Reiwa 6, February 17 (Sat) and 18 (Sun)
Location: Huashan 1914 (tentative)
④ Hong Kong Wedding Fair
Date and Time: December 15 (Fri) – 17 (Sun), Reiwa 5
3) Cost: Booth participation is free
- Each booth is approximately 2 meters by 2 meters.
- Expenses other than the exhibition fee for this fair—such as exhibitors’ travel expenses and the cost of arranging and shipping display fixtures—are the responsibility of the exhibitor. Additionally, depending on the venue, the cost of internet access (such as Wi-Fi) may also be the responsibility of the exhibitor.
- Exhibitors are responsible for the costs of their own promotional materials and other items used at the fair.
- If there are a large number of applications to exhibit, we will determine the order of priority in consultation with the prefecture and notify applicants in that order.
- Exhibitors, please prepare the following: (a) a promotional video for your company (1 minute), (b) a special offer for company interviews, and (c) a company profile (300 characters) and logo.
4) Visitor Registration: Advance notice via the website and on-site registration
5) Target number of groups attending: 200 groups from Japan (100 each from Yokohama and Osaka), 100 groups from Taiwan
6) Eligible Exhibitors
- As a general rule, the company must have a place of business within Okinawa Prefecture and be engaged in the resort wedding business.
- Having high-priced products that are appropriate for the market.
- Be able to communicate with customers in the local language both during and after the fair.
- The ability to maintain a staffing level that ensures the booth is never left unattended during the fair
- Please ensure you have a stable internet connection and be ready to assist customers online.
7) Establish a system capable of handling situations online in the event that the government or other authorities issue travel advisories, bans on inter-prefectural travel, or states of emergency due to the COVID-19 pandemic. In Taiwan, local staff must be able to set up the booth, provide customer service, and dismantle the booth without any issues on the day before and the day of the fair.
8) Businesses that participated in the Okinawa Resort Wedding Statistical Survey conducted by Okinawa Prefecture in Reiwa 3, or businesses that can commit to participating in the survey this fiscal year.
9) If a violation of any laws, ordinances, or other regulations is confirmed, participation eligibility may be revoked.
10) We ask that all exhibitors at the fair be sure to download the COVID-19 Contact Tracing App (COCOA) and the Okinawa Prefecture COVID-19 Countermeasures Personal Support LINE app at least two weeks before the event.
11) Attracting customers through excessive discounts and special offers is prohibited.
12) When attending the fair, please cooperate with measures to prevent the spread of COVID-19 and other infectious diseases.
Note 2) Regarding the Dissemination of Information
As part of this project, we plan to utilize the website (https://beokinawa-couple-anniversary.jp/), which provides information on anniversary tourism for couples in Okinawa, to disseminate information on an ongoing and effective basis. We will share information created through this project, as well as information about participating businesses. The information about participating businesses is as follows:
1) Publish industry-related articles
Media Inquiries for This Purpose: We will ask you to handle media inquiries 4 to 5 times a year.
2) Providing Information via Social Media
① Instagram Information for the Domestic Market
└Once a month for each company
② Other
6. Regarding Applications for Participation
1) Application Period: Thursday, April 20, Reiwa 5 – Wednesday, May 31, Reiwa 5
2) How to Apply: Fill out this application form
The application form is provided below.
https://bit.ly/40SoBtT
3) Confirmation of Exhibitors for Domestic and International Trade Shows
After receiving the above application, we will conduct a document screening based on the requirements outlined in “3. Eligible Exhibitors” above to determine which businesses will advance. The final selection will be determined in consultation with Okinawa Prefecture, and applicants will be notified of the results via email.
4) We plan to hold an orientation session for businesses whose participation has been confirmed, so we ask that those who have been selected to exhibit please attend.
7. Contact Information
9F, 1-3-2 Tomari, Naha City, Okinawa 900-0012
Okinawa Resort Wedding Association Secretariat Sunnet
Contacts: Uechi, Matsubara
Phone: 098-860-0670