Report on the Okinawa Resort Wedding Week 2026 implementation
Report on the Okinawa Resort Wedding Week 2026 implementation
From September 7th to 11th, 2026, it was held under the auspices of Okinawa Prefecture (Secretariat: Couple Anniversary Tourism Business Joint Venture). We invited wedding travel operators from China (Sanya, Beijing, Shanghai), Taiwan, Hong Kong, and South Korea to participate in the event. We held a welcome ceremony at the airport, a Chapel Bus Tour (7 facilities), Okinawan experiences, BtoB exhibition and business meetings, and a Marina Party.
Key results
- BtoB Business Forum: 21 companies and organizations participated, approximately 100 people attended, and approximately 183 business deals were concluded (estimated)
- The recruiter survey had a satisfaction rating of 5 for all respondents. Two companies expect to send more than 31 groups in the next year.
- 75% of exhibiting companies (15 out of 20 companies) wish to exhibit again next time.
- During the event, they announced the hosting of the Celebration Banquet, Everyone Wonderful, and the wedding ceremony in the sky in Taichung City (66 couples).
On the other hand, we also saw issues such as matching exhibitors and visitors, a lack of sales materials (fees and Chinese materials), and interpreter arrangements. Next time, we will work on issues such as pre-disclosure of the buyer list and the distribution of fee and transaction terms sheets by facility. We sincerely thank everyone who cooperated.
- Summary report of implementation (PDF): [Link to report PDF]
Organized by: Okinawa Resort Wedding Association Secretariat (In charge: UECHI)
[email protected]