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[Implementation Report] BtoB Exhibition Business Meeting (September 10, Erisrina Nishihara) — 21 companies and organizations exhibited, holding business meetings with buyers from both domestic and international markets

 BtoB Exhibition Business Meeting (September 10) [Report] BtoB Exhibition Business Meeting (September 10, Erisrina Nishihara) — 21 companies and organizations exhibited, and business meetings were held with buyers from both domestic and international markets

： On Thursday, September 10, the main program of Okinawa Resort Wedding Week 2026, the BtoB exhibition and business meeting, was held at Erisrina Nishihara Hills Garden. 21 wedding-related companies and organizations from within the prefecture exhibited, and active business discussions were held with overseas recruiters and travel agencies and freelance planners from within and outside the prefecture.

Report on the implementation of the 2026 BtoB exhibition and business discussion session of the Okinawa Resort Wedding Week 2026 under the Okinawa Prefecture Couple Anniversary Tourism Business 2020-2021

On Thursday, September 10, the fourth day of the exhibition, the BtoB exhibition and business meeting program, which is the main event, was held at Erisrina Nishihara Hills Garden (Nishihara-cho).

01 Overview of the event

  • Date and time: Thursday, September 10, 2026, 11:00 AM – 4:00 PM
  • Venue: Ellisrina Nishihara Hills Garden
  • Exhibitors: 21 companies and organizations (weddings, activities, inbound tourism, gifts, proposals, dresses, and flowers)
  • Attendees: Overseas recruiters, travel agencies and freelance planners from within and outside the prefecture

02 Opening with Ryukyu dance, special lecture

The opening ceremony began with a performance of Ryukyu dance. Mr. Kiyokazu Ozeki, Director of Tourism Policy at the Okinawa Prefectural Department of Culture, Tourism, and Sports, addressed the audience on behalf of the organizers, followed by Mr. Takatoshi Uben, Representative Director of the Okinawa Resort Wedding Association, who delivered a special lecture on the theme of “Why Okinawa?”

[Photos: Ryukyu dance performance / Introduction by the organizers / Special lecture]

The association also announced four new initiatives for the future.

  • Partnerships to improve mobility
  • Commemoration Day Celebration Banquet Service " Celebration Banquet " for Prefectural Residents
  • Declaration to welcome diverse couples "Everyone Wonderful"
  • Taipei City Government's Joint Wedding Ceremony "Air Wedding" to be Held in Okinawa for 66 Couples (Planned for October)

 

03 One-minute PR for exhibiting companies

Before the business talks began, the exhibiting companies took the stage and presented their strengths in one minute. Visitors listened to the presentations and selected the booths they wanted to visit.

[1-minute PR]

04 BtoB Business Discussion Meeting

At each booth, discussions were held with overseas recruiters and domestic buyers regarding products such as Chapel Photo, clothing, gifts, flowers, and proposals for marriage. With the support of interpreters, concrete discussions were conducted across language barriers.

[View of the business discussion booth / Exhibition (Dresses, Flowers, and Gifts)]

After the closing ceremony, all the participants took commemorative photos together, and the event continued with an exchange party at Ginowan Marina (Marina Party).

[Photo: Group photo]

05 From the recruiter survey

Responses from overseas recruiters (Hong Kong and China) who answered the post-event survey showed that they were satisfied with the way the business discussions went.

  • The business operators who held business discussions and exchanged business cards on that day numbered "6 to 10 companies" and "more than 11 companies".
  • Among them, the number of operators that can be expected to actually conduct transactions in the future is "3 to 5 companies," "more than 6 companies."
  • Recipients who answered "more than 31" as the number of people expected to be sent to Okinawa in the next year also responded.
  • All respondents rated their overall satisfaction with the recruitment program as "Very Satisfied", and replied that they would "highly recommend" Okinawa as a destination for wedding and anniversary travel to their colleagues.

On the other hand, the "lack of visibility" was cited as an issue when selling Okinawan weddings overseas, and requests were made to the association regarding "marketing materials in Chinese," "rates and plans for each facility," and "photo and video materials." There have also been requests for interpreters and materials in English and Chinese for exhibitor presentations, and for a little longer PR time per company.

The association will take these voices into consideration and will proceed with the development of multilingual promotional materials and pricing information.

06 Media coverage

The details of this business meeting were featured in the Ryukyu Shimbun (Economic Section) on September 11.

07 To all who exhibit and attend the event

Thank you very much to all the exhibitors who participated in this event, to everyone who came from Japan and abroad, and to the association itself for continuing to follow up on this new connection that has been created to lead to new business opportunities and product development for Okinawa.

▼ Photos from the day (Google Photos) https://photos.app.goo.gl/eTDj3j86p1nifbLX7

Organized by: Okinawa Prefecture / Secretariat: Okinawa Prefecture Couple Anniversary Tourism Business Cooperative (2026 Couple Anniversary Tourism Business of Okinawa Prefecture)