Promoting Prefecture Citizens' Wedding: Financial Institution Partnership Project Press Conference February 13
February 13, 2026
To all media representatives:
Okinawa Resort Wedding Association
Municipal Wedding Promotion Committee
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For the first time in Okinawa, financial institutions in the prefecture have partnered with families to create a savings plan to support couples.
The Okinawa Resort Wedding Association (ORWA) and the Okinawa Prefecture Civic Wedding Promotion Committee (Chairman: Yasube Shuji) will launch a “Saving Support Project (tentative name)” in collaboration with local financial institutions, integrating the couple’s own planned savings with financial support from family and siblings.
■ Background to the project's launch
According to a survey conducted by the committee, 95% of couples who have held a wedding ceremony answered that they were “satisfied,” and they are experiencing a high level of happiness, feeling that they have done well in repaying their parents and that they have reaffirmed their connections with others. However, it also became clear that 81% of those who have not yet considered doing so are hesitant to proceed for reasons of “financial burden.”
This project aims to eliminate this “psychological cost barrier” through the “union” of the person’s planned savings and the support of their family.
■ Project Overview: Utilizing the Couple Anniversary Savings Plan support project from financial institutions, we will support the couple’s upcoming arrival in the following ways.
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The person saves on their own: Start with small amounts and gradually build up a regular savings plan.
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Family support: Parents, siblings, and relatives contribute to the fund as "support funds".
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Rewards and discounts: Upon reaching the accumulation threshold, we will award you with "Couple Anniversary Accumulation Support Coupon" and other benefits such as wedding ceremony discounts and dress benefits that can be used at ORWA member stores (hotels, wedding venues, etc.).
* "The first in Okinawa! A system that allows families to prepare wedding funds together"
■ About the joint press conference
Date and time: February 13 at 11:00 a.m.
Location: Erisrina Nishihara 903-0123 Nishihara-cho, Nakacho-gun, Okinawa Prefecture, Tsuhana-bō 431
In conjunction with the full-scale launch of this project, we will announce the detailed service content and benefits for the local residents together with the partnering financial institutions.
We will be livestreaming today from the following locations:
https://youtube.com/live/y9akIF8s8KE?feature=share
