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Information from the Association

FY R7 Couples' Anniversary Tourism Press Release

To all media representatives:
September 9, Reiwa 7

Okinawa Resort Wedding Association

 

Reiwa 7 Okinawa Prefecture Couples’ Anniversary Tourism Project

Branding Video Production and Domestic Promotional Events
"Koi Fes OKINAWA in Tokyo 2025" Confirmed!

 

 

Spreading Okinawa’s Culture of Celebrating Special Occasions Nationwide — The Concept: “Moments Filled with Emotion, in Okinawa.”

As part of the Reiwa 7 fiscal year "Couples' Anniversary Tourism" project, Okinawa Prefecture,
In addition to producing a new branding video, we are holding promotional events in Japan
We will be hosting “Koi Fest OKINAWA in Tokyo 2025.”

Building on the success of the “Latest! High-Standard Okinawa Resort Weddings 2024” campaign launched in Reiwa 6, this project aims to further revitalize the market by establishing the Reiwa 7 branding concept as “Moments Filled with Love, in Okinawa.” Regardless of whether a wedding ceremony takes place or the style of the event—including couples who choose not to have a wedding, those in common-law marriages, LGBTQ couples, those celebrating wedding anniversaries, and those planning a proposal—we aim to establish brand recognition around the idea of “celebrating special occasions in Okinawa” among a wide range of audiences.

 

 

About Branding Videos

In the brand video we’re producing, we’ll tell a story that resonates with viewers from four different perspectives.

General Information Page: https://beokinawa-couple-anniversary.jp/movie-gallery/

Video with 4 perspectives (short film)

  • Moments Full of Emotion in Okinawa: [From the Bride’s Parents’ Perspective]
    https://www.youtube.com/watch?v=kxcTAxw5ptY

  • Moments Full of Emotion in Okinawa. [From the Bride's Friend's Perspective] https://www.youtube.com/watch?v=Ti44H4fRm14

  • Moments Full of Love in Okinawa. [Proposal] https://www.youtube.com/watch?v=I3AWoI0nNhM

  • Moments Full of Emotion in Okinawa. [From the Bride’s Child’s Perspective (The Bride’s Childhood)] https://www.youtube.com/watch?v=isKTBUthlZA

We compiled the four videos above into a single narrative that captures the full essence of “Moments Filled with Emotion in Okinawa.”

An introduction to the main feature by Daisuke Kitamura (Arluis Wedding), who served as production director

She has a vivid memory of her parents’ wedding in Okinawa when she was a child, and

It had become my dream to have a wedding in Okinawa someday.

The bride met the groom through a close friend from high school, and their relationship developed into a romance,

I learned from my best friend that the bride has always been fascinated by her childhood memories of Okinawa,

I decided to propose during our trip to Okinawa.

And so, we finally decided to have our wedding in Okinawa, just as we’d always hoped.

Four perspectives: the bride herself, the bride's mother, the bride's friend, and the groom.

And so, a single feature-length film where everyone’s feelings come together.

Please start by watching the short version, and then watch the long version at the end.

https://www.youtube.com/watch?v=trzrHxIv958

In Japan, branding videos will be promoted through the wedding magazine “Zexy” and via Recruit ID, while overseas, promotions will be conducted in conjunction with social media and events.

 

 

Domestic Promotional Event “Koi Fes OKINAWA in Tokyo 2025” Confirmed!

The Okinawa Resort Wedding Association (ORWA) will host “Koi Fes OKINAWA in Tokyo 2025,” a domestic promotional event aimed at widely promoting Okinawa as a “sacred destination for lovers.”

 

 

■ Event Overview

  • Dates: October 11 (Sat) and 12 (Sun), 2025

  • Hours: 11:00 a.m. to 6:00 p.m.

  • Venue: Share Green Minami-Aoyama (1-12-3 Minami-Aoyama, Minato-ku, Tokyo)
    　4-minute walk from Tokyo Metro's "Aoyama-itchome Station"
     

  • Concept: “A Couple’s Trip to Okinawa—Coming to Tokyo!”

  • Target Audience: Couples who love Okinawa, those planning a wedding without a reception, and couples—both dating and married—primarily in their 20s and 30s

  • Target number of attendees: 2,000

  • Special Website:https://beokinawa-couple-anniversary.jp/koifes2025/

 

 

■ Purpose of the event
Okinawa is Japan’s largest resort wedding destination, attracting more than 20,000 couples annually, and is also a highly popular destination for honeymoons and anniversary trips. This event aims to introduce a wide variety of “couple anniversaries”—including resort weddings, honeymoons, marriage proposals, and vow renewals—and to allow couples in the Tokyo metropolitan area to experience Okinawa’s new charms firsthand.

 

 

■ Venue Layout (3 Zones)
Visitors—ranging from couples who have just started dating to those celebrating their 10th or 20th wedding anniversaries—can enjoy a wide variety of activities.

1. Okinawa Welcome Stage
　Featuring a variety of vibrant, Okinawa-style entertainment, including chapel music, a bridal gown show, and live performances by popular artists.

Cast:

Ayano Kaneshiro (kiroro) and Shinya Tomonaga and Megumi Iwama (The Bachelor Couple 3)

  • Lovers' Experience Garden
    The approximately 309 tsubo area in the center of the Lovers’ Experience Garden venue is one of the largest in the entire venue. Located in the heart of the venue, it is the “Lovers’ Festival OKINAWA 2025” zone—the widest and liveliest area where “experience booths” are concentrated. The key feature of this zone is creating a memorable date experience that encourages visiting couples to post on social media—one that makes them naturally want to hold hands and come back again!

Types of experiences include

  • Photo Spots for Couples

  • 9-Meter Whale Shark Tapestry Photo Spot

  • Bingata Dyeing Workshop

  • Upcycled Earth Earrings Workshop

  • AI Fragrance Analysis

  • Chalk Art

  • Pearl Harvesting Experience

  • Body Type Analysis

  • Facial Balance Analysis & Makeup Trial

　We’ll feature booths where you can experience Okinawan culture and crafts, such as Bingata dyeing, Shisa painting, pearl jewelry making, and scent analysis. We’ll help you create special memories through activities that couples can enjoy together.
 

  • Anniversary Terrace
    　Hotels, travel agencies, and event planning companies from across Okinawa will be exhibiting, offering visitors the opportunity to consult directly with representatives and make reservations for proposals, resort wedding packages, and anniversary getaways. You can also sample and purchase Okinawan gifts and sweets.

The exhibition booths are

  • Okinawa Watabe Wedding

  • Arluis Wedding

  • Naoko Couture

  • Miyako Island Shigira Seven Miles Resort

  • A Small Wedding / LA-VIE FACTORY

  • Marble Resort Wedding

  • TUTU Resort Wedding

  • Big Bridal

  • HIYORI Ocean Resort Okinawa

  • Kirana Resort Okinawa

  • Dears Wedding RESORT

  • Photo Mariage Okinawa

  • Churaumi Aquarium Wedding

  • Beaute Teeth Whitening Trial

  • The Couples' Branded Gift Championship

 

■ Special Perks for Attendees

  • First-Come, First-Served Gift: The first 100 groups to arrive will receive a sweet treat available exclusively in Okinawa.

  • Stamp Rally Raffle: Visit the exhibitor booths throughout the venue to collect stamps, and you’ll be eligible to enter a raffle for fantastic prizes, including a trip to Okinawa, hotel stay vouchers, and lunch vouchers for popular restaurants.

  • LINE Registration Bonus