August 1: “Training and Workshop for Okinawan Businesses to Differentiate Themselves and Build Their Brands”

"Workshop-Style Training for Okinawan Businesses to Differentiate Themselves and Build Their Brands"
Organized by Okinawa Prefecture

■ Proposed Titles for Sub-Seminars
“Branding Workshop: Discovering What ”Only You Can Do' — How to Connect with New Markets"

■ Overall Structure (60 minutes)

Time Content Format

Theme 1: Moving Away from Price Competition
▶ Enough with the discount wars! A shift in mindset for small businesses to survive

Theme 2: Why Aren’t Box Sets Selling? “Is Price the Problem? Or Is It a Misalignment of Perspectives?” 
▶ Visualizing the perception gap between sellers (venues) and users (producers, photography businesses, etc.)

“3 Key Themes: A Wedding Is Not Just a ”Product,“ but a ”Force That Changes Someone's Life'"
▶ An exercise to help you think about “What kind of future do we want to create for what kind of couples?” before considering prices and plans

4 Key Themes: Creating an “Environment for Connecting” with a Diverse Customer Base
▶Our Case Study: Focusing on the needs and current situation of “diverse couples”—including LGBTQ couples and those in common-law marriages—we are considering a shift toward “creating and promoting an environment” within our company!

[Program Overview]

1. Date and Time: August 1, 1:30 p.m. – 2:30 p.m.

2. Venue

Location: Okinawa Industrial Support Center, Conference Room (Small) 306
　　　Online https://bit.ly/2EOi4vH
　　　　Zoom Meeting ID: 82112402198
　　　　Passcode: 24711◯

3. Eligible Participants
This event is open to anyone involved in the Okinawa resort wedding and couples' anniversary tourism industries, as well as anyone else who is interested.

4. Tuition: Free

5. Application Deadline

　　July 29, Reiwa 7

▶ Registration:https://forms.gle/cdZYXHX2cjdUeuvaA

Instructor: La poche
Representative: Makoto Hattori
Matchmaking Services and Wedding Planning
Website: https://www.instagram.com/lapoche_wedding/

I’ve been in the wedding industry for 25 years, and this year marks my 20th year as a freelancer. I have planned over 1,000 weddings. In my personal life, I became pregnant at age 45 and gave birth at 46. Having experienced being a member of a minority group myself, I’ve come to truly believe that “minorities will save the world.” I hope to help create “a society where everyone can be happy being themselves” through my work in weddings.

Organizer: Okinawa Prefecture