Seminar Hosted by Okinawa Prefecture to Identify Untapped Demand for Okinawa Resort Weddings (December 4 and 5)
Reiwa 6 Fiscal Year
Couples' Anniversary Tourism Program
Seminar on Uncovering Untapped Demand for Okinawa Resort Weddings
A First for Okinawa! With an eye on the next-generation market, how can wedding service providers tap into Okinawa’s latent demand, build competitiveness, and grow their businesses?
Dates: Ishigaki Island, December 4; Okinawa Main Island, December 5
Speaker: Kazunori Kobayashi (presenting online)
Wedding Park, Inc.
Value Development Division
Photorait Business Unit Head
Instructor: Yoshinori HagiyaMr./Ms.
Wedding Park, Inc.
Value Development Division
Photorait Business Unit Sales Leader
Seminar Presentation Content: 90 Minutes
(1) About Design-Driven Management
(This is a management approach we have been focusing on for the past three years, through which we are using design thinking to envision the future of society and the wedding industry.)
② Uncovering the latent demand for weddings in Okinawa
(Here’s an example of a photo wedding project we carried out two years ago in collaboration with local government officials in Hitoyoshi, Kumamoto.)
③ Understanding the Next Generation
(What Should We Consider as We Look Toward the Next Generation of Thinking?)
④ Q&A
Profiles of Ms. Hagiya and Ms. Kobayashi
Both venues have a capacity of 18 people.
"Design-driven management" is a management approach that leverages the power of design to build brands and foster innovation. At its core, it involves putting people (users) at the center of the process to identify fundamental challenges and develop feasible solutions that break free from conventional thinking—all through a flexible process of iteration and refinement.
While it is gaining attention as a management approach that strengthens a company’s competitiveness, it is also true that transitioning to design-driven management is no easy task.
Wedding Park, led by Mr. Kobayashi, has adopted “Let’s make marriage even happier” as its management philosophy and “To create the leading bridal company of the 21st century” as its vision. For more than 20 years since its founding, the company has developed a variety of businesses in the field of internet and digital technology applications for the wedding industry.
In the wake of the COVID-19 pandemic, societal changes have accelerated rapidly, making it difficult to predict the future. We are thoroughly exploring what we must do to remain a company that respects each individual’s values regarding happiness and continues to develop services and businesses that align with these increasingly diverse values.
Driven by the desire to constantly ask questions from the ”societal perspective”—encompassing the couple getting married, the wedding industry, and everything surrounding it—and to create work that incorporates design-driven ideas, we announced the “Wedding Park Declaration on ‘Design-Driven Management’” in October 2021 and are currently actively promoting design-driven management.
Contact Information Regarding This Matter
Organizer: Okinawa Prefecture
Contractor: R6 Fiscal Year Couple Anniversary Tourism Consortium
This consortium consists of: (1) Bridal House Tutu Okinawa, (2) LEC, (3) Ryukyu Kayac Studio, Inc., and (4) the Okinawa Resort Wedding Association.
Email:[email protected]
Contact: Uechi