Number of annual wedding packages offered by Okinawa Resort Weddings,
From 20,000 pairs in 2023 to 30,000 pairs in 2030

Okinawa Resort Wedding Association
About joining
How to Join
Okinawa Resort Wedding Association

Application form for membership

Mission Mission

Japan's paradise to lovers around the world

The Okinawa Resort Wedding Association operates based on the following three pillars:

Contribute to the tourism promotion of Okinawa.
It contributes to economic development through collaboration with local companies.
Develop Okinawa into one of the world's leading resort wedding destinations.

Business Plan & Vision Business plan and vision

Goals
Number of annual Okinawa resort weddings to increase from 20,000 in 2023 to 30,000 in 2030
Vision
Contributing to the promotion of tourism in Okinawa: Co-operating with local businesses to contribute to economic development, cultivating Okinawa into a world-class resort wedding destination

Market Environment The market environment

Increase in number of Okinawa tourists from within and outside the country
Expansion from wedding services to couple anniversary tourism
Destination Anniversary by Lovers from Around the World with Free Travel
With the number of married couples in Japan and neighboring countries decreasing, the number of trips by 20-30 year-old Okinawan tourists, couples and lovers, is increasing.

9 Benefits of Joining the Okinawa Resort
Wedding Association 9 Things You Can Do With Membership

Business opportunities are expanding
Interaction among members
- Regular meetings (6 times a year) and committee activities (monthly)
- View a list of business locations and make free contacts
- Matching with international members (Hong Kong, Taiwan, Shanghai, Beijing, and South Korea)
- Network partnerships, emergency personnel recruitment, and collaboration with the gift business
With public institutions
Collaboration and budget procurement
- Project commissioned by Okinawa Prefecture, the Tourism Agency, and municipalities
- Exchange of views with the prefecture: Tourism tax, attraction strategy, and OCVB collaboration
- Track record: FY 2024: 53 million yen (as of the end of April)
In the activities of the committee
Solving industry challenges
- 12 permanent committees and subcommittees
- Branding, inbound tourism, photography, gifts, and human resources development
- Monthly meetings held / Minutes shared / Suggestions for issues and improvement actions
The first industry-specific problem-solving tool
Creation of an "Idea Department"
- Free pre-meeting + improvement plan feedback for members' concerns
- A team with a collaborative spirit led by young generations
- Paid support (50,000 yen per session) for the second time onwards
Photo application and trouble information
Share
- Photo application representation and rule development
- Industry-wide collaboration: A network of talent for shooting and beauty coordination
Providing industry and tourism information
- Monthly email magazine twice a month
- Information sharing from OCVB, the Tourism Agency, and various ministries and agencies
- Half-year outlook wedding booking trend survey (13 companies collaborate)
Member-exclusive benefits
- Discount on photo and application fees
- Issuance of membership cards, official logo, and use of social media
- Association Website / Collaboration for Publicity and Grant Application on Social Media
Towards a self-sustaining revenue-generating business
Challenge
- Transaction fee (Fair Churaumi)
- IT implementation support / Providing safety shooting system
- Development of a time tracking line and customer management tool
Expansion into Okinawa
Overseas matching support
- Business collaboration support for international members
- Resource provided: App and SNS posts
- Support for regional expansion and strengthening inbound tourism